BRAND CREATION
Client objective: Create the identity of "The Ramen Bar", a new fast casual dining experience in downtown San Francisco. The identity has to work on signage, corporate materials, menus, to-go-containers, etc.
Strategic Solution: Brand positioning-"Tradition with a twist". Look and feel of the establishment-Contemporary, Trendy, Thoughtful and Respectful of the Japanese heritage. The attention to detail is what makes great ramen and the experience unique.
My role: Competitive Analysis - Design Research - Creative Brief
