PRODUCTS INNOVATION
Client Objective: How to ensure innovations are on-brand and distinct from competitors?
Strategic Solution: Conduct a retail audit and competitors analysis to determine a unique positioning "Très Craveable".
Results: Le Petite Fromage and Le Bon Dip launched successfully in 2016 and are got more referencing in 2017.
My role: Competitive Analysis - Brand Strategy - Design Research - Creative Brief
