LINE EXTENSION/ BRAND ARCHITECTURE
Client Objective: How to activate the Boursin brand equities in a consistent while flexible way? How to create a strong umbrella brand?
Strategic Solution: 1. Identify and understand the Boursin's key equities from your core product.
2. Create the umbrella brand
3. Develop your lines extensions strategy
Results: The brand architecture we created was so successful in France that Boursin took this line extension strategy internationally (35 countries).
My role: Competitive Analysis - Strategic Planning - Design Research - Creative Brief
