After a 7 year stint in Paris strategically nurturing and growing major international brands, I relocated to San Francisco in 2013 to add an American perspective in brand strategy to my wheelhouse. Please take a look at my portfolio below and don’t hesitate to contact me if you would like more information – it would be a pleasure to meet and discuss.
Client objective: Create a daughter and mom's clothing brand, which is French inspired but for an American life style.
Strategic solution: Refresh the classic
My role: Competitive Analysis - Audit - Naming - Positioning statement - Creative brief
