MARKET RESEARCH

Client Objective: Pursue a new category in tabletop games to more actively engage the underdeveloped millennial social gamers.

Strategic solution:Conduct a research study to better understand what makes a good game for Millennials + Ideation session to create the foundations of 10 innovative games for Millennials.

My Role: Assistant researcher - Strategy - Product Innovation




Date:

Feb 2017

Client:

The United States Playing Card Company

Role:

Brand Strategist/ Researcher

URL:

www.bicyclecards.com/