BRAND ACTIVATION
Client objective: Marin Sun Farms' CEO, David Evans was seeking a way to reveal his brand positioning "Local Food for a sustainable future" in a consumer-centric way. He struggled to explain the evolution of his company (from farmers to meat company) and the different aspects of it (farming, producing, distributing) to his customers.
Strategic solution: We worked closely with the leadership team and the actors of the local food system to understand Marin Sun Farms' brand mission statement. Then in collaboration with the creative director, we developed a clear and intelligible brand system to convey the idea of "Local Food for a sustainable future" in a consistent way on all customer touchpoints.
My role: Stakeholders and partners interviews, Materials review, Competitive and desktop research, Creative brief.
