INTERNAL/EXTERNAL COMMUNICATION

Client objective: Create communication tools to help VF to find a unique way to talk about sustainability & responsibility in the apparel and footwear industry.

Strategic solution: Creation of three communication platforms: Scale for good - VF for the people - Sustainable Lifestyles

My role: Competitive Analysis - Audit - Implementation road map - Creative brief

Date:

Jan 2016

Client:

VF Corporation

Role:

Brand Strategist